“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience” (Jenkins, 2007). Yet what does transmedia have to do with ‘Vine?’ Does it even relate to ‘Vine’ in the slightest?
If any of you reading this are still unsure of what the term transmedia means, I’ll provide you with an example that most of you should be familiar with. Harry Potter. Harry Potter is largely involved with transmedia, and here is why. Harry Potter started out as a book written by the famous J.K Rowlling, these books then turned in films further exploring the ideas mentioned in the books as well as expanding its audience too all ages. These films were then the focus of interactive board games leading to hints and details for upcoming films. Books where then further released such as ‘Harry Potter’s Book of Spells’ revealing to fans his famous witch craft.
When asked to relate my chose technology ‘Vine’ to transmedia, I thought are you crazy! My platform involves six second videos, which is hardly enough time to even say my name on the thing. But then I thought I better conduct further research to make sure. And too my surprise, I was wrong. I was confronted with articles left, right and centre how ‘Vine’ is used to distribute information about other platforms e.g. movies, books, artwork or even politics.
‘Vine Takes on TV as Cinemax Promotes ‘Banshee’ in 6- Second Loops’ (Hernandez, 2014). Is an article explaining that Cinemax has recently used ‘Vine’ to promote the second season of ‘Banshee’. “Vine users will get an intimate look at the hopes and fears of citizens residing in Banshee, Penn., as opposed to just seeing Vine videos of actors out of character backstage”. ‘Vine’s’ distribution does not stop there, however it has also recently been used to advertise politicians! “Freshman Rep.Mark Takano is using new Twitter video application Vine to give his constituents a behind-the-scenes look at his work in the House” (Neubauer, 2013).
‘Vine’ may not carry transmedia that is as obvious as Harry Potter, but it certainly has it… who would have thought! ‘Vine’ is greatly used for the distribution of other media platforms, which allows for deeper knowledge from viewers and fans world wide.
B A Hernandez, January 8 2014, ‘Vine Takes on TV as Cinemax Promotes ‘Banshee in 6-Second Loops’, Mashable, Viewed April 24 2014, http://mashable.com/2014/01/07/cinemax-vine-banshee-season-two/
E Cox, October 9 2012, ‘Harry Potter’s Transmedia Success Story’, BUCHMESSE BLOG, Viewed April 24 2014, http://blog.book-fair.com/2012/10/09/harry-potters-transmedia-success-story/
M Neubauer, February 27 2013, ‘How Politicians Are Using Vine, Twitter’s New Video Service’, Personal Democracy, Viewed April 24 2014 http://techpresident.com/news/23550/behind-scenes-congress-video-app-vine