We are constantly faced with media coverage on global disasters. Each day/week/month, media forums such as newspapers, television and radio report on national and international news. As well as reporting on these issues, forums such as twitter contain constant live coverage of global crisis’ alike ISIS. Although constant coverage of ISIS is beneficial in sustaining social awareness of the issue, it brings attention away from other global issues that are also trending.
Global warming is an issue that is often neglected of media coverage. While it is important that society is knowledgeable on the topic of ISIS, they should also be aware about the uprising issues of global warming, a topic that is of greater threat to us then terror. Global warming and climate change is an issue that affects every living human, however has little coverage in the media. This creates a major global issue for society as it limits our understanding on the importance of climate change. (Ward, 2014) brings forth the idea of ‘balance’ in reporting on news. It is said “journalists increasingly, and rightly take their cues from the leading and acknowledged scientific experts when it comes to the facts and causes of global climate change” (Ward, B 2014, p 14). Although this can be perceived as a reliable source, it also creates concern of lagging information on global warming until it is actually occurring.
Unequal mediated global coverage has made it difficult for society to argue which global crisis needs attaining. If the concept of global warming were more regularly mediated then it would require society to ‘think global and act global cooperatively’.
Ward, B. (2009). Journalism ethics and climate change reporting in a period of intense media uncertainty. Ethics in Science and Environmental Politics, [online] 9, pp.13-15[Accessed 14 Oct. 2014]<http://dx.doi.org/10.3354/esep00097>